Today is Women’s Equality Day, a celebration of the progress made since American women won the right to vote more than a century ago. But in the fight for economic parity, there’s little to cheer for.

Despite efforts to remedy the income gap between the sexes, women still earn just 82 cents for every dollar earned by men, Pew Research shows. This disparity persists across education levels: Men without high school diplomas make an average of $151 more per week than women without one, while men with advanced degrees earn $452 more per week than women with the same level of education, according to the U.S. Department of Labor Statistics (DOL).

It’s not all doom and gloom, however. According to a Fidelity study, 60% of women invested in the stock market in 2023, up from 44% in 2018. And more of them — plus many men — are using their financial prowess to uplift other women.

Gender lens investing, as it’s called, aims to create a more equitable society by intentionally investing in causes, businesses and products that advance gender equality. It’s a strategy that commands a growing share of the stock market, and, according to a mounting body of research, above-average returns.

More investors are incorporating gender lens investing into their portfolios in 2024 than ever before. Here’s how to join them.

Define your intent and do your due diligence

Gender lens investing is a versatile tool that can be implemented in a myriad of ways.

For individual investors, one point of entry is through mutual funds and ETFs like Natixis’ Mirova Women Leaders and Diversity Equity Fund, an international fund that invests in companies that “contribute to the achievement of sustainable development goals with a focus on gender diversity and women empowerment.” BNY Mellon’s Women’s Opportunity ETF and State Street’s SPDR Gender Diversity ETF have similar objectives and have both outperformed the S&P 500’s 30-year average annual return (10%).

Last thing, if you want to really showcase the gender lens funds that are performing the closest to the market, I’d go with BKWO (up 17.10% this year) and PWGIX (up 16.37% this year).

You can also invest directly in companies that have demonstrated a strong commitment to this cause. Bloomberg’s Gender Equality Index, for one, lists hundreds of publicly-traded companies — including tech giants like Accenture and Nvidia — committed to fostering hiring diversity, supporting female talent and addressing wage discrimination.

This, too, has the potential for excellent returns. According to a recent Morgan Stanley study, companies that prioritize gender diversity outperform their peers by an average of 1.2% annually. A separate 2017 study from McKinsey & Company found that companies with gender-diverse executive teams were 21% more likely to have above-average profitability.

Find options that align with your values, and, as with any investment approach, research the potential risks of each one.

If you have a financial planner or advisor — or are considering getting one — they can help you incorporate gender-lens investment into your portfolio, identify suitable investments and decide how much of your holdings should go towards a gender-lens approach. Ellevest, a women-led robo advisor that allows clients to opt-in to gender lens automated investing, is a digital option worth exploring.

Take a sustainable approach

You don’t have to take an “all or nothing” approach to gender lens investing. Start small, by educating yourself on the challenges women face at work, in their communities and in the global economy, and how you can help ease these burdens. Online directories like Buy From a Black Woman and Women Owned are great resources for supporting gender equality through your purchase decisions if a formal investment strategy isn’t feasible for your budget.

Whatever route you take, gender lens investments should be a modest part of your portfolio, even if you’re deeply committed to what they represent. When discussing your investments with your financial advisor, be honest about your personal values. While gender lens funds can offer good returns, many of the top-performing ones are weighted towards big tech companies. If you’re looking to support smaller, women-owned businesses, you might need to explore alternative investment strategies.

Still, given their potential to tackle the ongoing economic challenges that women encounter, gender lens investing deserves consideration in your portfolio. Not least on a day dedicated when we celebrate and promote the equality of women.

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Today marks Women’s Equality Day, a celebration of the progress made since American women won the right to vote over a century ago. However, when it comes to economic parity, there is still much work to be done. Despite efforts to close the income gap between men and women, Pew Research shows that women still earn only 82 cents for every dollar earned by men. This disparity persists across all education levels, with men without high school diplomas earning an average of $151 more per week than women without one, and men with advanced degrees earning $452 more per week than women with the same level of education, according to the U.S. Department of Labor Statistics.

But there is some positive news. According to a study by Fidelity, more women are investing in the stock market than ever before, with 60% of women investing in 2023 compared to 44% in 2018. And not only women, but many men are also using their financial knowledge to support other women.

One way to do this is through gender lens investing, which involves intentionally investing in causes, businesses, and products that promote gender equality. This strategy is gaining popularity in the stock market and has been shown to provide above-average returns, according to a growing body of research.

In 2024, more investors are incorporating gender lens investing into their portfolios than ever before. If you’re interested in joining them, the first step is to define your intent and do your due diligence. Gender lens investing can take many forms, such as investing in mutual funds and ETFs like Natixis’ Mirova Women Leaders and Diversity Equity Fund, which focuses on companies that contribute to sustainable development goals and promote gender diversity and women’s empowerment. Other options include BNY Mellon’s Women’s Opportunity ETF and State Street’s SPDR Gender Diversity ETF, both of which have outperformed the S&P 500’s 30-year average annual return.

You can also directly invest in companies that have shown a strong commitment to gender equality. Bloomberg’s Gender Equality Index lists hundreds of publicly-traded companies, including tech giants like Accenture and Nvidia, that prioritize hiring diversity, support female talent, and address wage discrimination. This approach also has the potential for excellent returns, as a Morgan Stanley study found that companies with a focus on gender diversity outperform their peers by an average of 1.2% annually, and a McKinsey & Company study showed that companies with gender-diverse executive teams were 21% more likely to have above-average profitability. 

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