Coinbase, the largest cryptocurrency exchange in the United States, has officially rebranded its Coinbase Wallet to Base app. The company announced the launch of an “everything app” that combines crypto, social media, payments, and mini-apps, all powered by its Ethereum Layer 2 Base network.
The new app, which was announced at the company’s “A New Day One” conference in Los Angeles, aims to expand economic freedom, creativity, and innovation. It will allow individuals to manage their assets, post, connect with others, and directly earn from their work.
According to Coinbase CEO Brian Armstrong, the launch aligns with the exchange’s long-term mission to expand economic freedom through crypto. He explained that the product is part of a shift from traditional finance that aims to create a global, permissionless platform accessible to all.
The Base app, which entered beta for waitlisted users on July 16, features a new social feed built on the Farcaster protocol. Creators can turn their posts into tokens using Zora, earn from direct tips and purchases, and qualify for weekly rewards based on engagement. The feed also lets users view friends’ trading activity and swap tokens instantly without switching screens.
The app also supports one-tap USDC payments via NFC and offers encrypted XMTP chat where users can trade tokens, earn yield, share content, or transact with AI agents. It is home to mini apps like Remix, Noice, and Decentralized Pictures.
Users who sign up on the platform will also be assigned a Base Account, a smart wallet designed to work across different apps and networks. Coinbase has also introduced Base Pay, a checkout option that allows fast payments using USDC. Following its recent partnership with Shopify, the feature is now available to merchants on the e-commerce platform. Later this year, U.S. customers will also earn 1% cash back when paying with USDC. However, Base App rewards are not available in the EU or Canada.
The company plans a gradual public release after the beta phase and has also invited developers to integrate “Sign in with Base” into their own products.
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