A state law allowing high schoolers to earn from endorsements, if they commit to attending a public university in Missouri, has helped Mizzou attract blue-chip players.The New York Times reports that a new state law in Missouri has allowed high school students to earn money from endorsements if they commit to attending a public university in the state. This has helped the University of Missouri, or Mizzou, attract top players, including quarterback Brady Cook. In his four years as the starting quarterback, Cook has thrown for over 7,000 yards and led the team to a victory in the Cotton Bowl. Despite a recent upset loss, his team is still in contention for a spot in the College Football Playoff.

What is even more impressive is Cook’s real estate portfolio, which spans from Missouri to Georgia to Texas and includes interests in multiple apartment complexes, a medical building, and a retirement home. He used the business skills he learned at Mizzou, where he will graduate with a master’s degree in business administration in December, to choose his assets. However, it was his right arm that provided the financing for these investments.

While Cook did not disclose his exact earnings, it is estimated that his name, image, and likeness deals are worth $1.2 million annually, according to various databases. He stated that he has learned more about the business world in the past year than ever before.

This increase in earnings for college athletes is a result of the new N.I.L. (name, image, and likeness) rules, which allow them to profit from their athletic abilities. Already, over $1.7 billion has been generated in this new economy, with 80% of it coming from collectives that funnel money from boosters to players.

The University of Missouri has taken a unique approach to ensure their student-athletes are fairly compensated. With the help of the state legislature, they have created a transparent system where a marketing agency, called Every True Tiger, distributes funds to their athletes. Unlike most donor-funded collectives, which rely heavily on booster donations, Mizzou’s agency is funded by the university itself.

As the N.I.L. era continues to evolve, it is clear that college athletes are now able to benefit financially from their talents. And with Missouri’s innovative approach, their student-athletes are among the best compensated in the country. 

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